Google has added a new section within its business listings in Search that displays recent social media posts from connected profiles. Social post previews are populated automatically based on the social profiles linked to the business. This update is aimed at generating more interest in products/services.
Tuesday, March 12, 2024Pinterest’s new body type ranges empower users to tailor their search results for women’s fashion and wedding ideas. It aims to foster inclusivity and representation online. Users can personalize their browsing experience to reflect their unique preferences and identities, with the option to select from 4 body type ranges. This AI-powered innovation offers Pinterest users greater control over their visual discovery and shopping journey.
Small businesses are worried about losing a vital marketing channel if TikTok faces a ban. Bigger brands appear less concerned, but some have started planning alternative promotional strategies. Marketing agencies are advising clients to diversify their influencer spending across platforms like Instagram and YouTube.
Pages Messaging is a feature that organizations can activate on LinkedIn to enable users to communicate directly with their Pages. You can configure different conversation topics that your LinkedIn Page is open to receiving, including demo requests, customer support, or career inquiries. The feature offers integrations with Bird CRM, Brandwatch, Hootsuite, Oktopost, Sprinklr, and Zoho.
By introducing games and short-form content, LinkedIn seems to be strategically targeting users who find themselves lost between TikTok and the transformed Twitter. It is trying to position itself as a unique blend of professional networking and engaging content for a broader audience.
Facebook rolled out a vertical-first video player in a move to attract younger users while positioning itself as a potential alternative in case of a TikTok ban in the US.
The travel industry has been embracing AI to streamline bookings and personalize itinerary planning. Concerns arise about AI homogenizing travel experiences. However, social media has already been influencing travelers to flock to popular destinations, potentially diminishing unique cultural experiences. Some travelers base their whole itinerary off of a trip they see an influencer do on TikTok or Instagram. On this front, AI might actually prevent tourism from bottlenecking. AI is designed to consider the entirety of available data and provide personalized suggestions that reflect each traveler’s unique preferences.
This article shares how to create interactive content that resonates with audiences on a deeper level than traditional social media posts. From quizzes and polls to user-generated content campaigns and giveaways, these innovative approaches not only boost visibility, but also foster a sense of community and brand loyalty.
Wizad generates consistent social media posters, keeping your brand's color scheme, tone, and elements.
Gen Z's perception of influencers is evolving, as shown by a recent study indicating their willingness to engage with AI-generated influencers. Despite concerns over authenticity, with 37% expressing distrust towards brands working with AI, 46% of Gen Z respondents are intrigued by such collaborations. They prioritize metrics like follower count over traditional authenticity markers.
Pinterest stands apart in today's social media landscape as a refuge from drama and opinion overload. It offers a serene haven focused on self-care and positivity. Studies have shown its positive impact on reducing stress and burnout. Users appreciate its inward-facing nature, devoid of vanity metrics and negative discourse. Pinterest's algorithm prioritizes saved content, providing a relaxed browsing experience. It doesn't reward a “more is more” mentality, and creators feel less pressure to constantly update their audiences in real time.
Music, photos, and videos can now be shared more interactively on Instagram. A new feature called Reveal blurs the contents of a story post, preventing viewers from seeing it unless they DM the person who shared it. Another feature, Frames, overlays Polaroid images on grayscale images that turn into pictures when you shake the phone. Instagram will add a music template feature that lets users post songs directly to their stories using prompts.
Instagram's content team has warned marketers about posting Reels longer than 90 seconds, citing potential negative impacts on distribution within the app. The platform's evolving stance on content length optimization highlights the need for creators to pivot their strategies accordingly to ensure maximum visibility and engagement on Instagram.
Over 110 million Americans (42% of internet users) were social buyers this year. The majority of brands believe that social selling has been effective for their businesses. Social media platforms are prioritizing seamless in-app shopping experiences. Brands have been seeing the highest ROI from IG and FB. Short-form product demos and teasers have been key to driving sales for brands.
Instagram launched a new informational interview series featuring a range of creators talking with Instagram development leaders about the platform and their concerns and challenges. The series is designed to provide insights directly from creators on all aspects of growing on Instagram. Topics include effective monetization approaches, community engagement, and AI advances. The first video in the series is included in the article.
A limited group of TikTok users in select markets are now able to upload 60-minute videos onto the platform. The feature marks a shift from TikTok's original format. While the company rose to popularity due to its short-form video format, it has been slowly embracing long-form content to compete with YouTube. The platform has also been testing a horizontal full-screen mode and video-scrubbing thumbnails. It is unclear if or when TikTok plans to launch the 60-minute video upload option widely.
71 social media post templates that can help streamline the content creation process, ensuring visually appealing and consistent posts across multiple platforms. Covering Instagram, Facebook, LinkedIn, TikTok, and more, these templates help maintain brand cohesion and engage audiences effectively.
TikTok Studio is designed to help creators analyze their performance, track improvements, and make more informed decisions. Creators can manage all aspects of their presence, including video uploads, editing, performance analytics, and more. TikTok Studio replaces Creator tools within the TikTok app as well as the Creator Center web app, but creators can continue to access the full suite of tools and resources on a desktop web browser.
Meta is refocusing Facebook to appeal to young adults by shifting the platform towards recommendations rather than posts from friends. It is focusing on attracting the next generation of social media consumers. The company is using AI to improve recommendations for Reels and the feed.
Snapchat isn't just for kids - close to 25% of its users are 35+. The company recently reported 422M daily active users. Its new ad features aim to differentiate it from other platforms and attract more advertisers. These include enhanced Dynamic Ads, generative AI and AR tools, state-level targeting, and easier app installation.
Quick point-and-shoot product placements and fast fashion hauls are becoming outdated in the influencer industry. This post predicts upcoming shifts, including increased investment in influencer marketing by 75% of B2B marketers. They will likely engage key leaders and experts in niche industries and host campaigns on platforms like LinkedIn. Brands will use their employees as brand ambassadors to better connect with consumers. As social media usage declines, influencers will gather loyal fans into more intimate digital spaces, like brand forums or broadcast channels.
Friend Tech's daily active users (DAU) have plummeted to 177, raising doubts about the sustainability of hyper-financialized social apps.
Cara, an anti-AI social app for artists, surged from 40,000 to 650,000 users in a week as artists fled Meta's exploitative AI policies, seeking a safer space to share their work. Founder Jingna Zhang, a renowned photographer and advocate for artists' rights, has positioned Cara as a haven for creatives to display their portfolios without fear of AI misuse.
More than half of Instagram usage is now video-based. Content that encourages sharing among friends drives the most value and engagement on the platform. Instagram is prioritizing short-form videos to foster private interactions and discussions. The app's algorithm now ranks content based on “shares per impression”, making sends a key metric for evaluating post success. Half of all video impressions are viewed with sound off. Meta is prioritizing creators over publishers to shift power towards individuals.
X is rolling out private likes - what users like on the platform will be hidden by default. Owner Elon Musk said that it was important to allow people to like posts without getting attacked for doing so. Users will still be able to see who liked their posts and the like count for all posts.
A collection of inspiring, on-brand, and relatable social posts by Instagram, Notion, Hootsuite, and Rhode.
Artists are flocking to the new social media platform Cara as an alternative to Instagram due to its anti-AI stance and focus on protecting user content. However, Cara faces challenges common to new creative platforms, such as achieving mass appeal and attracting diverse audiences, which are crucial for its long-term success.
Dr. Vivek Murthy, Surgeon General of the United States, has proposed warning labels for social media due to its supposed impact on teenagers' mental health. However, experts argue that social media should be understood rather than feared. The science on social media's harmful effects is not settled, with critics emphasizing the lack of consistent evidence linking social media to poorer mental health. Murthy cites studies showing adolescents who use social media heavily are more prone to anxiety and depression, but newer research indicates it can also improve mood.
Pinterest is embracing the TikTok era by letting users turn their boards into short videos to share on social media. Inspired by Gen Z's love for video content, this feature allows users to share their creative collections with links to Pinterest, promoting increased engagement and traffic. This new functionality is especially aimed at enhancing the sharing experience for Gen Z, the platform's most engaged generation.
A decision issued by the Supreme Court on Monday explicitly extends First Amendment protections to how social media platforms organize, curate, and moderate their feeds. The compilation and curation of others' speech into an expressive product of its own is entitled to First Amendment protection. Platforms are making expressive choices when they use their Standards and Guidelines to decide which content to display or how the display will be ordered and organized. The government cannot get its way just by asserting an interest in better balancing the marketplace of ideas.